Beauty-wise, February for me is never about extravagant, indulgent beauty purchases - emerging from the rear end of winter with dull skin and frizzy hair calls for products that do exactly what they say they will. The past month has been one of the busiest of my life, and my lifestyle has more than reflected in my beauty picks this month; five products all with one thing in common, the ability to perform at maximum potential with minimal effort required.

Between the post-festive slump and January blues, the month may not be everyone’s favourite time of year, but for me January is great for two things: my birthday, and new beauty launches. Whilst not all of the below are hot off the press per se, they’re all new to my routine, and as you’ll see, I’m quite smitten